Ferrero Travel Market has partnered with The Moodie Davitt Report for a vibrant makeover of our homepage to celebrate the brand’s premium chocolate tablet range. As reported, the innovative new format marks the chocolatier’s entrance into the premium tablet category.
Ferrero Travel Market is showcasing the new tablet innovation at the Summit of the Americas this week (10-13 April).
In September 2021, Ferrero partnered exclusively with Lagardère Travel Retail to pre-launch the new tablet range in selected stores, before launching in global travel retail at the beginning of this year.
The tablet range was developed over three years by a team of over 50 people. They created over 300 recipes before finding the right balance of flavour and texture for the tablet.
The Ferrero Rocher Tablet is available in milk, dark 55% cocoa and white chocolate flavours. All three flavours are available in a travel retail-exclusive multi-pack.
The 90g tablet offers the same distinctive taste as the brand’s hero chocolate and hazelnut Ferrero Rocher specialty. Each square is crafted to take consumers on a delicious, multi-sensory chocolate journey. The tablet features a gentle dome over the square that pays homage to the original Ferrero Rocher treat, while a chocolate base supports a cream filling covered with a chocolate top layer and sprinkled with crunchy hazelnut.
“With the launch of the new Ferrero Rocher Tablets, we are offering a new taste experience inspired by one of our most iconic brands which is loved all over the world,” commented Ferrero Travel Market General Manager Sergio Salvagno.
“It is a different chocolate shape but one that remains faithful to what Ferrero Rocher lovers expect and a multi-sensorial taste experience that brings a special moment of pleasure. We have achieved this remarkable result thanks to our constant focus on product innovation and the passion for quality that has always distinguished us.”
For more information, visit the revamped Ferrero Travel Market Website, which has been enhanced to offer a dynamic and intuitive B2B portal and an overview of B2C content that is fully integrated into the confectionery company’s digital ecosystem.
