Ferrero Travel Market has launched an exclusive Nutella Biscuits promotion at Luxembourg Airport with Aelia Duty Free (Lagardère Travel Retail).
A ‘Nutella Biscuit – a big heart’ campaign, which runs from 1 May until the end of July in the airport’s check-in area and airside travel retail zone, features Nutella Biscuits Tubes and Biscuits Pouches.
Lagardère Travel Retail Duty Free Operations Deputy Director for Luxembourg and France Valerie Ferreux commented: “The Lagardère Travel Retail and Aelia Duty Ffree Luxembourg teams are very proud of this partnership with Nutella. We are very lucky to offer these novelties in exclusivity at this airport, in the heart of the European activity. This huge highlight in-store and along the passenger’s journey kindles an attraction for this new biscuit offer from a very famous brand. It is a trend-setting offer for all the passengers.”
The new products are also showcased on the French and Maltese domestic markets where they are available only in pouch formats. Luxembourg Airport is the only travel retail location in the world to feature the promotion, with the Nutella Biscuits Tube exclusive to the airport during the campaign. Brand ambassadors are on hand to encourage sampling.
“The choice of travel retail as a launch platform for the new Nutella Biscuits is testament to the importance that the company attributes to this channel.”
Ferrero Travel Market General Manager Frederic Thil said: “The choice of travel retail as a launch platform for the new Nutella Biscuits is testament to the importance that the company attributes to this channel.
“Luxembourg Airport was selected as the city hosts the business heart of the Ferrero Group and the airport is a hub for travellers of all nationalities.”
Thil said the new lines will soon be available on the global market.