Ferrero Travel Market has launched its Christmas campaign, ‘Celebrations Begin With A Golden Gift’, which taps into the peak gifting and travel season during the holidays.
The company is shining a light on the campaign with a homepage makeover of The Moodie Davitt Report and an elegant treatment of our mobile website.
Ferrero Travel Market said the campaign leverages the seasonality and gifting appeal of Ferrero Rocher to reinforce brand relevance and drives conversion in the lead-up to Christmas. The initiative also supports Ferrero’s long-term sustainability ambitions by promoting conscious gifting choices.
A 360° marketing plan spanning digital, social and in-store touchpoints supports the campaign, making sure that Ferrero’s festive messaging resonates across every stage of the traveller journey.
The campaign debuted at Paris Orly Airport in late October and will roll out to King Abdulaziz International Airport, Jeddah in mid-November, followed by Luxembourg and Lisbon airports in December.
At the heart of the activation is a premium gift-wrapping experience. Brand Ambassadors at selected airport locations present Ferrero Rocher boxes (375g and 600g) in sustainable and reusable fabric cloths. Each gift is finished with a branded Ferrero Rocher charm and ribbon.
The wrapping cloths were designed for reuse beyond the initial gifting moment and can be upcycled as decorative table linens or festive centrepieces
“Our ‘Celebrations Begin With A Golden Gift’ campaign invites travellers to rediscover the joy of thoughtful giving,” commented Ferrero Travel Market General Manager Sergio Salvagno.
“This seasonal initiative elevates the gifting experience, while reflecting our core values of sustainability, and responding to the growing demand for engaging and personalised experiences in travel retail. By combining creativity with craftsmanship, the gifting station transforms each Ferrero Rocher purchase, adding emotional and aesthetic value, while supporting travellers’ growing preference for eco-conscious purchases.” ✈
