SINGAPORE. Ferrero Travel Market is set to showcase its gifting credentials with its latest product innovations at the upcoming TFWA Asia Pacific Exhibition in Singapore on 12-16 May (Booth 2-F38).
The Italian confectioner describes Asia Pacific as an important region where it recorded a strong market share, driven by the popularity of key brands such as Premium Chocolate, Ferrero Rocher, Kinder and Nutella.
Ferrero Travel Market noted its solid growth in the region, with strong results registered at key airports including Singapore Changi, Hong Kong International and Kuala Lumpur amid the continued travel recovery.
Building on this growth, the company is to launch its innovations for Asian buyers and partners at the show, including the latest La Biscotteria concept Kinderini.
Launched at the TFWA World Exhibition in Cannes last year, Kinderini marks the Kinder brand’s debut in the biscuit category.
The first biscuits made for families travelling with young children, they feature playful designs to create a fun sharing moment for all ages.
Described as “the new game-changing creation” from Ferrero Travel Market, Kinderini is the first Kinder product available in a biscuit with friable dough. It was developed to drive engagement among younger consumers.
Made using high-quality ingredients and advanced technology, each Kinderini biscuit is imbued with the signature Kinder taste and features one of 18 different playful Kinderino facial expressions.
The faces are the central theme of a dynamic digital campaign and interactive game, rolled out alongside the launch to create sharable family moments for travellers. Consumers can access Ferrero’s dedicated gaming platform to compete against a friend or a family member by mimicking the face of their Kinderini.
Ferrero Travel Market is highlighting other key releases at the Singapore show, including the channel-exclusive Kinder Mix Koala plush toy to attract young travellers. The toy combines play and learning with a QR code to give users access to an augmented-reality experience and educational content.
The company’s expanded Kinder offer in travel retail will also be presented at the show, including the new Kinder Chocolate Pencil Case.
The Kinder Surprise Paw Patrol, created in partnership with the popular children’s TV show, will join the company’s product line-up at the event. The offer comes with Paw Patrol toys in every pack, which young shoppers can collect and carry around in a suitcase-shaped box.
To reinforce its competitive position within the fast-growing premium chocolate market in the region, the company will showcase the Rocher Iconic Gift Tin. This travel retail-exclusive SKU features a premium golden tin of Ferrero Rocher.
To create a more sustainable offer, shoppers can scan a QR code on the packaging sleeve for suggestions on how to upcycle the tin.
Ferrero has also underlined its commitment to sustainability amid consumers’ increasing demand for sustainable offers.
The company said it is working to develop products that appeal to eco-conscious travellers, guided by four key pillars: protecting the environment, sustainably sourcing high-quality ingredients, promoting responsible consumption and empowering people.
Alongside the Rocher Iconic Tin, the packaging for the Kinder Mix Koala, Kinder Surprise Paw Patrol and Kinder Chocolate Pencil Case are also specially designed to be reused after use to minimise waste.
Ferrero Travel Market General Manager Sergio Salvagno said: “Asia is a vital market for Ferrero and while recovery remains slightly short of pre-pandemic levels, we are delighted to see clear signs of growth across the region, driven by key partners in major hubs.”
“We know that gifting and sharing are key purchase drivers in this region, alongside sustainability, and our newest innovations speak to these desires, while also leveraging the untapped potential of the under-served biscuit category. We look forward to seeing all our partners in Singapore and sharing our newest innovations.” ✈
