LUXEMBOURG. Ferrero is introducing Liberty by Tic Tac premium mints this autumn to travel retail stores worldwide from this month.
The sugar-free mouth freshener mints come in two flavours – Wildberries and Coolmint – which are presented in small tins that slip into a pocket.
The product has been trial-marketed at various points of sale around the world with “exceptional sales”, Ferrero said.
Liberty by Tic Tac mints can be displayed at till-points in travel retail stores and are available from September. The product will be virtually travel exclusive as only a few domestic markets are selling it, the firm added.
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Liberty by Tic Tac comes in two flavours – Wildberries and Coolmint – and is virtually travel retail exclusive | |
Priced at €2.50 as an impulse purchase, the Liberty mints will be presented alongside the original Tic Tac mints.
Ferrero Travel Market Marketing Manager Serge van Wijck said: “Liberty mints fill the gap in the market for a premium sugar-free mint in a classy little tin that can be consumed any time for instant fresh breath.”
Ferrero will exhibit its full range including Ferrero, Kinder, Tic Tac, Raffaello and Nutella at the TFWA World Exhibition next month (Stand number: Green Village J35).
For details, contact Serge van Wijck, tel: +352 349 7111, or e-mail: serge.vanwijck@ferrero.com.
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