Fervor Montréal will present its latest collection, Asian Treasures, specially designed for the TFWA Asia Pacific exhibition this month (stand number: K02).
With Asia Pacific leading the way in terms of market share for the jewellery category, Fervor has decided to pay tribute to three elements significant to Asian culture: jade, bamboo and the snake.
According to Fervor, jade is a symbol of goodness, preciousness and beauty, while bamboo stands for longevity, thanks to its durability, strength, flexibility and resilience. In the Chinese zodiac, 2013 is the year of the snake, which symbolizes intelligence, happiness and auspiciousness.
These three elements will feature strongly in the Asian Treasures collection, alongside other models that are oriental in design.
The French-Canadian jewellery brand is now listed in more than 60 airlines and airports worldwide.
For more information, e-mail info@fervorme.com.
