Coty has extended the Gucci #FloraFantasy collection with the Gucci Flora Gorgeous Jasmine Eau de Parfum and a limited-edition makeup duo. The new expressions follow the successful launch of the inaugural #FloraFantasy product, Gucci Flora Gorgeous Gardenia, in 2021.
The Gucci Flora Gorgeous Jasmine Eau de Parfum and limited-edition makeup duo are now available in Asia Pacific and European travel retail. Coty is launching the eau de parfum in Americas travel retail from September.
Gucci Flora Gorgeous Jasmine Eau de Parfum is centred around Jasmine Garandiflorum. The floral fragrance is blended with top notes of mandarin essence and magnolia accord, with base notes of sandalwood and benzoin.
The flaçon was inspired by turquoise, which is associated with hope and protection. It features an elongated turquoise bottle, decorated with the House’s signature Flora pattern.
The campaign was shot by Canadian photographer/artist Petra Collins and once again stars singer/songwriter Miley Cyrus. The latest #FloraFantasy campaign is set in a whimsical bedroom, where Cyrus leans against a bedspread with a giant bottle of Gucci Flora Gorgeous Jasmine.
The limited-edition makeup duo was inspired by the fragrances in the #FloraFantasy line. It comprises the Gucci Palette Beauté Des Yeux Flora and the Gucci Rouge De Beauté Brillant Flora lipstick.
The palette offers 12 satin, matte and metallic eyeshadow shades in vibrant pink, blue and neutral hues. The palette was designed to be blended in colourful combinations and delivers high pigment pay off and long-wear colour. The eyeshadows have a lightweight, buildable texture that can be layered together to create creative makeup looks.
The 12 shades are: Fiery Orange, Bright Coral, Silver Sky, Precious Brown, Fantastic Violet, Solar Fire, Mauve Jasmine, Magical Amethyste, Sand Shell, Gorgeous Turquoise, Sweet Haze and Delicate Blush.
The Palette Beauté Des Yeux Gorgeous Flora is housed in a gold-trimmed pink case, decorated in the House’s Flora pattern. It also has a removable tray, which makes the palette refillable.
The Gucci Rouge De Beauté Brillant Flora is a hybrid lip product that combines the nourishing texture of a balm with the colour payoff of a lipstick. Infused with black rose, peony oil, jojoba seed oil, karité butter and hyaluronic acid, the lipstick delivers long-lasting hydration with a plumping and smoothing effect.
The lipstick is housed in a slim gold bullet, with a pink outer lid decorated in Gucci’s Flora pattern. The limited-edition lipstick is available in Gucci Beauty’s 208 ‘They Met in Argentina’ shade, which is a warm rosy hue with neutral tones.
The makeup campaign was once again shot by Collins, with art direction by Christopher Simmonds. The campaign brings the #FloraFantasy universe to life in joyful pink and pastel hues. Once again set in a bedroom, the makeup collection is showcased alongside the fragrances that inspired them.
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