Flow Beverage has signed a distribution agreement with WB Canna Co & Wellness – a subsidiary of Miami-based wines and spirits specialist WEBB Banks – for selected products in the Caribbean and Central America markets, including travel retail.
The new partnership focuses on Flow Alkaline Spring Water and Flow Flavoured Water.
Flow Founder and CEO Nicolas Reichenbach said: “The consumer recognition of Flow’s value proposition as a leading brand in sustainable practices is accelerating rapidly in the Caribbean and Central America, and we are delighted to be partnering with WB Wellness to quickly access new points of distribution in these new markets.
“This distribution also adds an incremental step for Flow into the Caribbean market, complementing the recent partnerships with luxury hotel operator Accor and Norwegian Cruise Line.”
Founded in 2014, Flow’s mission is to “bring wellness to the world through the positive power of water”.
It aims to reduce environmental impacts by providing sustainably-sourced, naturally alkaline spring water in 100% recyclable, and up to 75% renewable, plant-based packs. The brand is B-Corp Certified and offers a range of health and wellness-oriented beverages including naturally alkaline spring water, organic, collagen-infused and vitamin-infused flavours in sizes ranging from 330ml to 1-litre. |
WB Canna Co & Wellness Chief Operating Officer Phillip Jarrell commented: “Flow Alkaline Spring Water and Flow flavoured water are ideally suited for our growing portfolio of wellness products, not only for their high-quality, superior taste, but also because sustainability has become an increasingly important concern in the markets where we operate.
“Waste management on Caribbean islands, for example, is crucially important and so consumers in those markets value and appreciate brands like Flow that are committed to offering its products in recyclable and renewable packaging.
“Also, many cruise line operators and hotels in the region are now mandating the elimination of plastic in favour of sustainable eco-friendly packaging alternatives, and Flow products fit that need perfectly,” Jarrell added.
The WB Canna Co & Wellness portfolio includes Flow Alkaline Spring Water, BioSteel and Dream Water, with additional brands to be announced soon.
