CHINA. Foreo and cdf Sunrise Duty Free have partnered to host a livestream via the cdf Sunrise WeChat Mini Program. The broadcast, hosted on 11 February, showcased the new Luna 4, Glow Up Luna Mini 3 and Glow Up Issa Kids collections. It reached 20,000 viewers.
The broadcast was hosted by Foreo Global Travel Retail Product Training Host Bella Ding and cdf Sunrise Duty Free livestream hosts Kaige and Feiyu. The hosts offered usage tips and highlighted the skincare benefits of the Luna 4 range and Micro-Foam Cleanser.
Foreo ads were showcased on three different LED screens during the livestream, which offered viewers special Foreo Valentines gift boxes and discounts. For the purchase of any Foreo hero product, viewers were able to receive a Foreo Micro-Foam Cleanser 100ml and Luna Play device as a special gift with purchase. Foreo also held a lucky draw which gave viewers the chance to win a selection of special gifts.
According to Foreo, the livestream deepened its partnership with cdf Sunrise Duty Free and grew its brand awareness in China, which is a major strategic focus for the brand.
This year, Foreo plans to grow its footprint in the Chinese travel retail market in line with the relaxation of the country’s border restrictions and an increase in outbound tourism.
In February, Foreo opened its first cdf Sunrise Duty Free counter at Shanghai Pudong International Airport Terminal 1. In 2023, the brand will be opening in five airport store locations with cdf Sunrise Duty Free across international arrivals and departures.
Foreo Global Travel Retail Director Gary Leong commented: “It has become an exciting time to once again begin expanding in greater China, as an increase of inbound and outbound tourism underscores the potential revival of the travel retail industry as a whole.
“We have a blank slate when it comes to how we can play with the market, allowing us to get creative and attract a new breed of consumers. We are thrilled to be growing in partnership with cdf Sunrise and look forward to a fruitful year ahead.”✈
