BAHRAIN. Swedish beauty tech and wellbeing house Foreo has opened a new placement with Bahrain Duty Free at Bahrain International Airport.
The brand presence features an LED screen and offers a selection of Foreo’s best-selling lines. This includes the Luna 3 and Luna Mini 3 cleansing brushes, the Bear and Bear Mini microcurrent facial toning devices, and the UFO 2 90-second masking device.
The back wall placement is in Bahrain Duty Free’s multi-brand store at the airport’s new terminal. Occupying 4,700sq m of retail space, the store delivers a world-class shopping experience with a high-profile brand roster and impactful displays, the brand owner said. It opened in January 2021.
“Foreo is ecstatic to have such a solid and supportive partner in Bahrain Duty Free,” commented Foreo Global Travel Retail Director Gary Leong. “We are confident that we will be able to fulfil the strong customer demand from Bahrain, and further elevate the brand’s positioning in the country.”
Bahrain Duty Free Head of Purchasing Richard Wilkinson added, “We are excited to have such an established beauty brand become an addition to Bahrain Duty Free. The brand’s constant innovation and premium appeal are a valuable addition to our stores and we look forward to assisting Foreo in their expansion into the Middle East.”
