CHINA. In the run-up to the Lunar New Year holidays, Hainan Tourism Duty Free Shopping Complex (HTDF) in Sanya has opened a pop-up store in association with twin Swedish wellbeing brands Foreo and FAQ.
The ‘One-stop Home Spa Experience’ boutique allows customers to take a close look at the complete skincare routine of Foreo and FAQ products, including cleansing, hydration and lifting and firming anti-ageing. Featured products include FAQ 101, FAQ 102, Luna 4, Luna 4 mini, Luna 4 go, Bear and UFO 2.
The much-anticipated new Luna 4 collection from Foreo makes its debut. The collection features the latest skin cleansing technology. The Luna 4 mini is a facial cleanser with a 12-step T-Sonic vertical skin-penetrating pulsation of up to 8,000 beats per minute and unique double-sided soft bristles that remove 99.5% of dirt, oil and make-up residue for a fresh, healthy glow.
{At the TFWA World Exhibition in Cannes, The Moodie Davitt Report Founder & Chairman Martin Moodie caught up with Foreo Global Travel Retail Director Gary Leong for this film interview}
The Luna 4 mini is deemed ideal for fitness enthusiasts and others with busy lifestyles. The Luna 4 go is especially designed for travellers, featuring a compact and powerful brush head for cleaning and massaging difficult areas of the face such as the T-zone.
The campaign aims to provide hands-on experience of Foreo and FAQ, teaching consumers how to use them and about the products’ benefits.
During the campaign, anyone who publishes related content about the pop-up on WeChat/Weibo/ Xiaohongshu (Little Red Book) will receive a Foreo 20ml facial wash while stocks last. The brand is also featuring special customer offers during the Chinese New Year holiday period. ✈
