HONG KONG. International guest amenity and hospitality specialist FORMIA has announced that it will supply Malaysia Airlines and All Nippon Airways with a range of travel amenity kits.
The new partnership with Malaysia Airlines will see the airline’s long-haul flight passengers receiving a Porsche Design branded amenity kit which, over the next two years, will be available in eight colours. The hard shell case is made from the latest hi-tech materials to produce a durable and rigid holder suitable for multiple, long-term use by passengers after their flight, FORMIA said.
Each case contains various items from Acca Kappa’s Green Mandarin toiletries range. Bearing the recently re-designed Porsche Design logo, the cases will be customised for Malaysia Airlines with the inclusion of the Batik motif which represents the Malaysian heritage.
FORMIA Managing Director Roland Grohmann said: “Everyone at FORMIA is immensely proud to become a partner to one of the leading airlines in the world. These luxury, customised kits reflect the airline’s approach to providing the highest possible levels of customer service. Porsche Design and Acca Kappa are aspirational brands which are sure to delight Malaysia Airlines’ passengers on every trip.”
Malaysia Airlines Director of Customer Services Dato’ Salleh Ahmad Tabrani added: “The airline is pleased to be working with FORMIA to create its latest travel amenity kit for Business Class passengers. The new kit reflects the airlines’ brand aesthetics, with luxury amenities that is sure to keep every premium traveller feeling refreshed after their long flight. We are constantly looking into ways to enhance our customer service, as our guests deserve the best – and this includes creating an amenity kit that is both stylish and functional.”
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Malaysia Airlines’ Business Class passengers will receive a Porsche Design branded hard shell case containing various items from Acca Kappa’s Green Mandarin toiletries range |
For All Nippon Airways (ANA), FORMIA will introduce to First Class passengers an amenity kit inspired by leading luggage brand Samsonite’s Cosmolite collection. This is said to be the first time Samsonite is available on board with hard case replicas miniatures of their iconic cabin luggage items.
The cases come in four colours and will provide passengers with a number of long-term, post-flight uses. They will be co-branded “˜Samsonite’ on one side and “˜ANA’ on the other, and will contain a range of cosmetic and comfort items.
“This deal reinforces FORMIA’s position as the world’s number one supplier of hard case amenity kits. ANA were quick to see the potential and desirability of these attractive, high quality Samsonite cases which are sure to delight their passengers,” Grohmann commented.
ANA Product & Services Innovations Director Koji Oka said: “Customer care is a top priority for ANA. Our philosophy has always been to engage with our passengers and to offer them the highest possible levels of comfort and inflight facilities designed to make their flights with us a pleasure every time. These Samsonite kits fit perfectly with this approach. FORMIA is to be congratulated for this concept and for successfully bringing about this deal between our companies.”
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The ANA amenity kit design draws inspiration from Samsonite’s Cosmolite luggage collection |
