UAE. British fine food and drink specialist Fortnum & Mason has teamed up with Lagardère Travel Retail to open a store at Dubai International Airport (DXB) Terminal 3.
The new location offers passengers what the partners describe as “a little haven of Piccadilly pleasure”. It showcases a wide selection of the brand’s bestselling products including renowned tea varieties such as the Royal Blend and Fortnum’s Sparkling Tea.
Also available at the DXB store is Fortnum’s reimagined coffee collection, as well as the Lossus biscuit range and an assortment of other biscuits, preserves and sweet treats.
The store offers travellers gift boxes and travel accessories including branded leather luggage tags and passport covers.
Fortnum’s at Dubai Airport is its only standalone location in the Middle East, making it accessible to travellers from across the globe.
With passenger numbers at the world’s busiest travel hub projected to reach more than 88.8 million in 2024, Fortnum’s is leveraging the continued growth of passenger traffic to capture more customers.
The opening of this global store builds on the launch of Fortnum’s at Hong Kong International Airport in late 2022, and represents a continuation of Lagardère Travel Retail’s strategic partnership with the brand.
The move also marks Fortnum’s regional and global expansion plans and aligns with its ongoing strategy to meet the growing global demand for the brand.
Lagardère Travel Retail UAE CEO Vadim Motlik said: “We are excited to partner with Fortnum & Mason and bring a touch of Piccadilly pleasure to international travellers passing through DXB. Lagardère Travel Retail is dedicated to curating exceptional retail experiences, and our strategic partnership with Fortnum & Mason further underscores this commitment.
“The exquisite offering of this iconic British brand seamlessly aligns with our mission to provide a unique and delightful shopping experience. Passengers will not only have access to their favourite Fortnum’s products but will also be able to indulge in the delightful tea ceremony experience.
“We look forward to welcoming passengers at DXB and contributing to the continued success of Fortnum & Mason’s global expansion.”
Fortnum & Mason CEO Tom Athron added: “Since 1707, Fortnum & Mason has been home to extraordinary hampers, delicious food and joy-giving gifts, and we are so excited to continue with our plans for international expansion, and open a satellite store in Dubai International Airport.
“The love for Fortnum’s brand, both at home and internationally is extraordinary, and it is exciting to be able to meet people where they are, to bring them not only our range of Fortnum’s products, but also enable them to enjoy Fortnum & Mason’s world-class service and in-store experience.”
Dubai Airports Executive Vice President of Commercial Eugene Barry commented: “We extend a warm DXB welcome to Fortnum & Mason, and are delighted to further elevate our commercial portfolio with this renowned brand partnership.
“This collaboration offers a blended experience by incorporating retail, food and hospitality, and perfectly aligns with Dubai Airports’ commitment to offer high-quality experiences in a global travel setting.” ✈
