Fossil Group Europe and the Dufry Group have partnered to open Skagen’s first travel retail shop-in-shops, at Basel and London Gatwick airports.
Dufry will operate the new shop-in-shops, which have been designed to reflect the “typical nordic look and feel” of the Danish brand. Skagen’s complete watch and jewellery range will be offered.
The Gatwick shop-in-shop is located in the airport’s South Terminal.
“I am delighted that we were able to launch these two important projects for the Skagen brand in partnership with Dufry,” said Fossil Group Europe Travel Retail Director Wolfgang Czepiczka.
“The Skagen brand stands for simplicity. It attracts modern, open and international minded women and men and is a significant part of Fossil’s travel retail business. To support the continued success of Skagen, we are planning further investments in the travel retail sector and will also be launching more innovative projects and products”.
Dufry Global Category Manager Watch and Jewellery Moyra Race commented: “The new shop-in-shop experience with its brand new offer of the Skagen Collection will definitely drive traffic to our store – a win-win situation for both partners. Our customers from around the world will be excited by the combination of the well-known personal service at Dufry and the contemporary experience of the Skagen brand.”
