NETHERLANDS. Swiss watchmaker Breitling has opened an exclusive pop-up store at Amsterdam Airport Schiphol in partnership with luxury watch and jewellery retailer Gassan.
Located in Lounge 2, the pop-up offers the Swiss watch maison’s latest models in an elegant setting. Breitling experts are on hand to offer travellers personalised advice on different timepieces.
Breitling is known for its Swiss craftsmanship and innovation as exemplified by its hero Navitimer and Aviator timepieces. It was founded by Léon Breitling in 1884.
“At Breitling, it’s all about the experience,” commented Gassan CCO David Bijlsma. “Beyond being a beautiful boutique, the team shows that this brand is truly next level when it comes to craftsmanship.
“We want travellers at Schiphol to not only discover our latest collections but also immerse themselves in the rich history and innovative spirit of this iconic brand.”
Gassan is an Amsterdam-based luxury retail and diamond-cutting company. The company works with a range of international and owned jewellery brands and operates several mono- and multi-brand stores.
It currently operates 11 stores at Amsterdam Airport Schiphol and six at Singapore Changi Airport as it steadily expands its presence in travel retail. ✈
