Moodie Davitt WeChat: Key stories from Week 18 : Moodie Davitt Report

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account (currently with an impressive 6,399 followers) and Moodie Davitt Report China Travel Retail Express (3,879), which publishes daily.

Collectively that represents 10,278 followers, compared with a collective zero from all our international travel retail publishing peers combined, none of whom offer a WeChat service. That means our stories alone are reaching right across the Chinese travel retail ecosystem.

Our platforms complement the strong and growing Chinese readership of our English-language service.

Scan the QR codes via WeChat to visit our dual platforms. The Moodie Davitt Report is the only global travel retail title to publish on WeChat. Stories related to the Chinese and international travel retail sector at home and abroad are featured in this unrivalled service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (International) at Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also in Hong Kong. The Special Administrative Region is also the base for our Mandarin and Cantonese-speaking Head of Events, Vincci Chung.

The Moodie Davitt Report Hong Kong team: (From left) Vincci Chung, Penny Zhou and Martin Moodie

They are supported in Hainan by Chief China Representative Zhang Yimei, former Deputy General Manager at Hainan Tourism Investment Duty Free Co (HTDF), who heads our Moodie Davitt Hainan-based entity, which publishes Moodie Davitt China Travel Retail Express.

Dachang Wang, who had spent two years with HTDF as Brand Manager, serves as Editor of Moodie Davitt China Travel Retail Express reporting to Zhang Yimei.

High class in Hainan: Pictured from left are Zhang Yimei and Dachang Wang

For native content enquiries, international companies should contact Publisher Irene Revilla at Irene@MoodieDavittReport.com while Chinese brands can contact Yimei Zhang at Yimei@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有5,836名关注者，在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿，请联系出版负责人Irene Revilla（邮箱：Irene@MoodieDavittReport.com + Yimei@MoodieDavittReport.com)

You can see highlights below from our latest editions. 本周热点资讯一览如下。

Strong Q1 momentum: China Tourism Group Duty Free Corporation, parent company of China Duty Free Group (CDFG), posted a +21.18% rise in Q1 net profit to CNY2.35 billion (US$342.4 million), driven by strong Hainan performance. CDFG also marked 15 years in Sanya, reaching cumulative sales of CNY186 billion (US$27.2 billion) since its launch. Click here for our WeChat story and here for our original English version.

Hainan-led sales surge: The Estée Lauder Companies delivered a strong Q3 performance, with reported sales up +5% to US$3,712 million, driven by a strong rebound in Hainan where retail sales surged over +30%. The increase was led by double-digit gains across key brands, alongside continued momentum in global travel retail. Click here for our WeChat story and here for our original English version.

Fifteen-year milestone: Hainan marked the 15th anniversary of its offshore duty-free policy, underscoring its role in driving the island’s development as an international tourism consumption hub and reshaping China’s and Asia’s travel retail landscape. Throughout this period, sales reached CNY286.4 billion (US$42 billion), with more than 347 million purchases recorded. Click here for our WeChat story and here for our original English version.

Regional aviation trends: Air4Casts highlighted contrasting aviation performance between China and India after Gulf airspace closures, with China’s hubs posting growth while India’s airports saw steep declines. The report attributes India’s weaker performance to its heavy reliance on Middle East routes, particularly the UAE. Click here for our WeChat story and here for our original English version.

Hainan policy shift drives gains: cdf Haikou International Duty Free Shopping Complex recorded 3.38 million visitors in the six months after the Hainan Free Trade Port launch, a +46% year-on-year surge, while average transaction values also rose. Performance was boosted by higher spending and an expanding shopper base supported by new retail services. Click here for our WeChat story and here for our original English version.

Hainan offshore retail milestone: CDFG marked 15 years of operations in Sanya on 20 April, posting cumulative sales of CNY186 billion (US$27.2 billion) and highlighting its evolution into a key retail and tourism hub. The milestone underscores the long-term growth of Hainan’s offshore duty-free market, supported by successive policy upgrades and sustained consumer demand. Click here for our WeChat story and here for our original English version.

Cross-category ratings: The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for February covering spirits & wine, fragrances, makeup, skincare, confectionery, bags, watches and jewellery. Click here for our WeChat story and here for our original English version.

CNY travel retail push: L’Oréal Travel Retail Asia Pacific and Helena Rubinstein delivered a successful Chinese New Year campaign for Replasty ARN PX50 across eight markets and over 13 travel retail locations. The initiative featured immersive retail experiences and personalised services, with key highlights in Hainan and Macau in partnership with CDFG and DFS Group. Click here for our WeChat story and here for our original English version.

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