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With a curved store front of about 20 metres, Fossil’s 80sq m Düsseldorf store is said to be visible to all customers |
US. US accessories company Fossil Inc has announced the opening of its first store at a German airport.
The Düsseldorf boutique, which began trading on 11 November 2009, is the second Fossil store to open in a European airport. The lifestyle brand’s first European airport outpost opened at Zürich in February 2008.
The 80sq m Düsseldorf shop is located directly alongside the check-in counters and carries a range of accessories, including men’s and women’s fashion watches, jewellery, handbags, small leathergoods and sunglasses. With a curved store front of about 20m it is said to be visible to all customers.
“Beside the city centres and shopping malls, Fossil Stores at airports are important locations,” said Fossil Vice President Retail Europe Wolfgang Thoeren. “The high frequency of international customers as well as the extensive catchment areas of airports make a major contribution to increasing our brand awareness.
“We are therefore very pleased that, in addition to Zürich, we are now present at a second airport location in Europe with Düsseldorf. We expect about 4.5 million passengers and customers to see and visit our store.”
Added Fossil (Europe) GmbH EMEA and Travel Retail Managing Director Robert Christiano: “Airports are the window to the world and we are very happy to show our brand in our own Fossil environment. It will help develop the brand and increase brand awareness.”
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The new shop carries men’s and women’s fashion watches, jewellery, handbags, small leathergoods and sunglasses |
The new shop is designed to reflect a ‘modern vintage’ aesthetic. This visual style draws its inspiration from vintage creative culture, mid-century modern design, and the graphic principles of modern art.
The atmosphere is described as “comfortable and inviting, with an ambience reflective of Fossil’s authentic and friendly personality”.
“Our authentic product and unique shopping experience creates the perfect environment for both gift-giving and personal must-haves,” said Thoeren.
With 18 million passengers per year Düsseldorf International is the third largest airport in Germany after Frankfurt and Munich.
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