FRAGRANCES & COSMETICS: Lancôme feels strong recovery in Asia

HONG KONG. Lancôme says it has maintained its leadership position in the Asia Pacific travel retail market in the post-SARS period, with a number one market share position for the first nine months of 2003.

L’Oréal with Lancôme had gained the number one slot in 2002, largely due to the success of Miracle and strong growth of its Travel Retail Exclusive sets.

Despite the SARS crisis, Lancôme said it has achieved good results with a very strong first quarter 2003 and a significant rebound since the end of the crisis.

Pictured: Lancôme in the DFS Regent Galleria at the Regent Hotel, Taipei

“The brand expects to keep its leadership in 2003. Since the SARS crisis is over, we have witnessed a surge in [mainland Chinese] travellers, combined with a gradual recovery of Koreans this summer and of Japanese travellers this autumn,” said Rémi Chadapaux, Lancôme division manager at Scental, the travel retail Asia Pacific subsidiary for L’Oreal Luxury Products Division.

“We are achieving satisfying results all over the region,” said Chadapaux.

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