FRANCE. Guerlain has created a second travel retail exclusive fragrance, called Precious Heart. It follows hot on the heels of the company’s first foray into the exclusives sector, With Love, which was introduced last May.
At its launch, the company announced that With Love was to be the first in a series of travel retail exclusives, which would be introduced on an annual basis. As Precious Heart demonstrates, each exclusive fragrance will be themed around love and romance. The overall presentation has been deliberately designed to appeal to all travellers who are away from the people they care for.
The Precious Heart juice is described as a fresh and refined floral, and features notes of cardamom, Osmanthus flower, freesia and cedar. It is presented in a pink- and red-coloured bottle – which sports a heart motif and the fragrance name – topped with an inverted heart-shaped cap.
Precious Heart is available as a 50ml spray, priced at €30, and a men’s and women’s duo version, priced at €69.
