GERMANY. Frankfurt Airport Retail (FAR), the joint venture between Gebr Heinemann and Fraport, has opened a Gucci boutique in the Pier Z, Non-Schengen zone of Terminal 1. It rounds off a trio of luxury goods store openings in the area, which also include Kering Group brands Bottega Veneta (April 2018) and Saint Laurent Paris (April 2019).
The 100sq m boutique offers leathergoods and accessories, including wallets, bags, caps and scarves, hosiery and belts.
“Gucci is one of the world’s best known and most influential trend and fashion brands in the luxury segment, and it is capturing the attention of younger target groups as well with creatively designed bags and textile accessories,” said Gebr Heinemann Director Purchasing Fashion & Accessories Jan Richter. “As part of our strategy for the category of fashion & accessories, we are reinforcing our cooperation with the leading luxury brands. The Kering Group is one of our global strategic partners here.”
FAR Co-Managing Director Dirk Mörchen said: “We are delighted that we have now completed the perfect ‘trilogy’ of Kering brands by incorporating Gucci into our portfolio at Frankfurt Airport. [It offers] international passengers, who include a large number of Asian travellers with a great affinity for luxury brands, another top brand in this segment at this location.”
“With Gucci, we have gained another magnet for customers in the category of fashion & accessories for Frankfurt Airport as a travel retail location,” added FAR Co-Managing Director Georg Fuhrmann. “The brand perfectly complements the range of luxury names. We are expecting to see very positive development in all the boutiques in this area.”
Fraport Senior Vice President Retail Ute Pohl said: “Over the past few months we’ve celebrated some exciting new store openings and redesigns at Frankfurt Airport. The new Gucci boutique is an absolute highlight among these. With Gucci, our portfolio of fashion stores at the airport will now once again include a luxury brand that translates tradition and zeitgeist into unique, style-defining designs. Strong, future-oriented concepts make airport shopping a special, extraordinary travel experience for our passengers.”
