Non-alcoholic sparkling wine brand French Bloom has made its global travel retail debut in partnership with Lagardère Travel Retail to meet the rising demand for premium, health-focused and inclusive sparkling wine alternatives.
Founded by Maggie Frerejean-Taittinger and Constance Jablonski, French Bloom has rapidly built a strong presence in the premium non-alcoholic sparkling wine segment.
The brand taps into the US$13 billion low/no-alcohol market, with non-alcoholic wine sales rising +30% over the last two years – growth largely driven by 75% of Millennials and Gen Z who are moderating their alcohol intake.
Its positioning has attracted global investors such as LVMH Luxury Ventures, reflecting the brand’s strong growth potential.
French Bloom complements, rather than competes with, Champagne and fine wines. It meets the increasing demand for zero-alcohol options and health-driven choices, offering retailers incremental growth potential while preserving liquor sales.
The brand caters to diverse passenger segments, such as business travellers, wellness-minded consumers and non-drinkers.
French Bloom CEO Rodolphe Frerejean-Taittinger said: “Travel retail is a natural home for French Bloom. Today’s passengers are seeking premium choices that embody elevated experiences and well-being.
“The alcohol-free category is here to stay, and French Bloom is welcoming consumers from all walks of life to discover our collection of alcohol-free sparkling wines. In less than four years, this demand has carried us to over 60 markets worldwide.
“Our ambition is clear: to see French Bloom in every premium duty-free, standing proudly alongside the world’s greatest wines and Champagnes.”
French Bloom has received multiple international awards for taste and innovation in the non-alcoholic wine category. These recognitions underline its product quality, production standards and strong positioning in the premium alcohol-free sparkling wine segment, the company said.
By positioning itself as a lifestyle brand, French Bloom supports cross-category activations such as beauty and fashion pop-ups, collaborations with luxury houses and in-store partnerships with perfume and cosmetics brands.
French Bloom portfolio
- Le Blanc (0.0% ABV): crisp, with notes of crunchy pear, dried fruits, honey and beeswax
- Le Rosé (0.0% ABV): a beautiful minerality with notes of tart cherry and white peach
- L’Extra Brut (0.0% ABV): a mineral freshness with notes of dried apricot and white flowers, to finish on a subtle hint of salinity
- La Cuvée Vintage (0.0% ABV): the first alcohol-free vintage, La Cuvée reflects the Maison’s commitment to offering a French sparkling wine at peak maturity
- Limited Editions co-created with chefs and maisons of gastronomy ✈
