L’OCCITANE Group, manufacturer and retailer of beauty and wellbeing products, has launched L’Osmanthus, the new fragrance range from L’OCCITANE en Provence. It is now available in Asia Pacific travel retail.
L’Osmanthus is an exotic, floral and feminine scent created by Givaudan perfumers Marypierre Julien and Michel Girard. It opens with apricot, pear and bitter orange top notes, Osmanthus, carrot seed oil and mahonial heart notes, balanced with velvety cedarwood and sandalwood as its base.
L’OCCITANE Asia Pacific Travel Retail General Manager Estelle de Bure commented, “We are thrilled to be launching the new Osmanthus range in the region. This much loved and symbolic Chinese flower has a warm and evocative scent that is greatly cherished by many across Asia.”
The fragrance is available as an eau de toilette (75ml) and in several travel retail exclusive products and sets. This includes a shower gel, lotion (250ml) and hand cream set, a kit of five assorted hand creams (30ml) and a travel trio which comprises a shower gel, body lotion and hand cream.
The Osmanthus tree is native to China and produces clusters of golden, aromatic flowers. It is mostly found in the valley of Guilin in Guangxi province in Southern China. Guilin translates to ‘Forests of Osmanthus’ and is where L’OCCITANE sources this rare bloom.
The packaging takes inspiration from traditional Chinese prints and was designed by London-based illustrator Robert Frank Hunter. It features contemporary, eye-catching artwork with alluring symbols and figures related to the Osmanthus flower, including evocative imagery of the valley of Guilin.
To celebrate the launch, L’OCCITANE has launched an interactive mobile web game. The game educates players about Osmanthus cultivation and L’OCCITANE’s sustainability and biodiversity initiatives.
The mobile game can be accessed on social media or in any one of L’OCCITANE’s counters in Asia Pacific travel retail. Customers who complete the game receive a gift with purchase for any two products bought from the Osmanthus range.
The Osmanthus flower has held a special significance in Chinese culture for over 2,500 years and is one of the country’s most popular decorative flowers. Osmanthus is associated with love, friendship and moon-based legends including the legend of the mid-autumn moon festival.
‘Guigon’ the word for moon in Chinese, can be interpreted as ‘gui’ which means Osmanthus and ‘gong’ which means palace — roughly translating to ‘Osmanthus Palace’.
L’OCCITANE sources Osmanthus from Guilin where it is distilled and extracted. Nine hundred kilos of flowers are required to produce once kilo of Osmanthus Absolute. Each 75ml bottle of the L’Osmanthus eau de toilette requires 450 flowers.
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