Italian luxury goods house Furla has appointed Alexandra Schimel-Fila as its Global Travel Retail Director.
A highly regarded industry veteran, Schimel-Fila brings over 20 years of strategic and operational experience in luxury fashion.
She played a key role in expanding men’s fashion brand Zilli in travel retail, serving as Travel Retail Director from 2001 to 2011. She later oversaw the brand’s marketing strategy as Communication and Brand Image Director, and refined its identity as Creative Director, roles she held until 2022.
After joining Zilli in 1995, Schimel-Fila was instrumental in developing the brand’s export business, with a strong focus on travel retail.
She was also actively involved with Tax Free World Association (TFWA), serving as Vice President Corporate for a decade (2002-2012).
In addition to her new role at Furla, she continues to lead her own firm, AS Consulting, as a Retail and Business Development Consultant.
In a social media post, Schimel-Fila said: “I’m thrilled to share that I’ve joined Furla as Global Travel Retail Director. It’s an honour to be part of such an authentic and creative Italian brand. I look forward to working with all teams and contributing to Furla’s continued success and growth within the travel retail industry.” ✈
