Asia Pacific expansion and travel retail development will be the dual focus for Furla in 2012, the company has announced.
The travel retail sector offers Furla “an excellent opportunity for growth having recorded an increase in turnover of +30% since 2010 and with a forecast of +70% growth for the three-year period from 2012 to 2014”, the Italian accessories brand said in a press release.
Furla is present in 31 countries through the travel retail channel with boutiques, personalised corners, shop-in-shops and multi-brand corners in the major airport hubs.
“The sector has recorded major, constant growth, passing from 52 doors for the Autumn/Winter 2011 collection to 84 for Spring/Summer 2012 with a predicted growth rate that will take the Autumn/Winter 12 – Autumn/Winter 14 collections from 117 to 150 doors,” Furla said.
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Left: Furla’s best-selling Candy bag, pictured here for the Autumn/Winter 2012 season; Right: The Papermoon model |
Furla debuts in Bangkok
In other news, Furla inaugurated its first flagship in Bangkok, a 150sq m area located inside Central World, one of the largest shopping malls in the world.
“The 27 March 2012 opening marks the beginning of an important, close agreement with an extremely high-end Thai partner: Central Marketing Group (CMG), a distribution division of the Central Group multinational that took over La Rinascente in May 2011,” Furla said.
Through this partnership Furla intends to break into the Thai market with the gradual opening of seven single-brand boutiques in Bangkok and one in Phuket, it added.
Today, Asia Pacific – which in 2011 represented 12% of the company’s turnover – is the region with the greatest potential for growth, Furla said. The CMG agreement forms part of Furla’s development plan with dedicated strategies for every market aimed at strengthening distribution and improving the brand’s presence.
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