Furla will show its Spring/Summer 2015 collection – said to be inspired by the synthesis between art and style – at the TFWA World Exhibition in Cannes next month (stand number: Bay Village B15).
The brand describes the collection as energetic and playful, drawing inspiration from Neo-Pop – a post-modern vision of Pop-Art – and playing with many different techniques and materials.
Furla likened each bag in the collection to an ultra-modern piece of art – from “urban graphism” with splashes of paint on leather or rubber, to the use of resins and cartoon-like colour matches in metal accessories and details.
Colours are strongly connected to the world of art, the brand added, and the collection is a palette of hues including Sunny, Hibiscus, Ocean, Emerald, Lavanda, Magnolia, Saffron and Peonia. Onyx and Petalo contrast with neutrals such as Opale, Stucco and Daino.
Key items have been added to the Basic, Fashion, Premium, Icon and Candy lines, featuring increased functionality and innovative summer silhouettes and colour combinations. Totes continue to be a dominant theme with new drawstring shapes, hand-woven seasonal offers and perforated, foldable styles.
“Easy functionality and sharp price positioning continues to expand the Furla offer to stylish women of all ages,” Furla stated, adding that the company continues to develop its Uomo offer with a “globally focused” collection.
The Basic line features a new satchel with front exterior pocket, side snaps to widen the gusset, detachable shoulder strap, and added SKUs in Saffiano leather. Light business totes with top zip compartment, drawstrings in two sizes with organisational pouches attached to the inside of the bag, and easy over-the-shoulder totes with micro-suede lining, are all offered in fresh colour palettes. These are presented with sleek hardware design, new Furla charm branding and restyled elevated details.
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Each bag in the SS2015 collection is an “ultra-modern piece of art”, says Furla | |
Focusing on key items and new concepts with strong colour blocking, Premium spotlights elevated construction and hardware, clean lines and sophisticated new shapes. These include smaller totes with detachable shoulder strap, perforated satchels with distinct patterns, sleek hobos in Vitello Pop Star and a mini-satchel cross-body.
From the Icon line, the Furla Alice Bag now comes in new seasonal colours such as Emerald, Ocean and Sunny plus an added cross-body style. Other Icon lines feature new tote and drawstring functionality, expandable sides,interior woven pockets in Onyx and Petalo for an “element of surprise” and material combinations such as Vitello Pop Star front, suede sides and Cervo back.
Focusing on small bags and pochettes, this season’s Fashion lines aim to attract a younger clientele with strong price positioning. A new Pop theme offers numbered hand-painted totes, backpack and stud versions build on a rock theme, with hand-sewn chain detail. The Furla Metropolis Bag features a new animated ‘cartoon’ look with a mini cross-body style and colour block closures. Added piping detail elevates the line which comes in Ares and Vitello Pop Star.
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The Furla Alice Bag from the Icon line comes in new seasonal colours such as Emerald |
Candy continues to develop its colourful gomma gel look and SS2015 includes a new Candy Sweetie mini cross-body, developed as volume-driving pieces in multiple colourways. Highlights are the hand-painted Candy Satchel, each individually numbered; and the new Bubbles creative concept with 3D resin ‘bubbles’ on the exterior of the bags. Candy Cartoon brings the Vanilla line to life with a cartoon-animated theme and quirky colour block locks.
The Lifestyle collection aims to let every woman choose and wear not only a bag, but the whole Furla world with a strong emphasis on shoes, eye wear, watches, textiles and jewellery, said Furla. It will initially be offered through domestic markets, with travel retail to follow, the company stated.
The SS15 Uomo collection for men is described as a new global assortment with improved branding, improved price positioning, and elevated quality. With every piece ‘made in Italy’ the collection has been created to give more cohesive merchandising, with each item featuring a personalised zipper-pull, symbolising ‘the key to success’.
Materials include Cervo, Saffiano Ares, double leather Cervo/Saffiano, printed leather in Tropical Camouflage, and high resistance nylon. Colours include Royal Blue, Turquoise, Taupa, Smoke, Black and a Tropical Leaves camouflage print in tones of blue and taupe.
Furla Global Travel Retail Director Gerry Munday said: “Furla’s travel retail growth continues to reflect the brand’s increasing domestic presence globally with turnover increasing by +37% from 2012 to 2013. Since 2010 we have increased the number of doors in travel retail from 33 to 175 in 44 different countries and that number is moving up all the time.
“It goes without saying that the key to our success is the strength of our collections and I’m delighted to say that Spring/Summer 2015 exceeds all expectations in terms of quality and innovation. I and the team are very much looking forward to presenting it at TFWA World Exhibition this year.”
