SINGAPORE. French luxury jewellery brand Messika has made its Singapore travel retail debut with Gassan at Changi Aiport Terminal 2.
The Messika counter is dressed in a minimalist, monochrome colour palette and showcases the brand’s popular collections.
Messika has seen rapid growth since its launch in 2005 by Valérie Messika and is now available in 75 countries.
It is particularly popular for its modern reinterpretation of a timeless diamond, and for introducing creative and stylish ways of stacking jewellery pieces. This approach includes mixing and matching chain-shaped bracelets, bangles or multiple rings.
A recent high-profile campaign for Valérie Messika 2023 featured American model Kendall Jenner and actor Alton Mason to promote the D-Vibes and Move collections. The campaign was led by fashion photographer Chris Colls and was shot in the Palm Springs desert.
Move Collection is Messika’s classic creation, which comprises more than 360 different products. Designed for both men and women, the jewellery pieces feature a flexible design, and offer a wide selection of versatile pieces.
The pieces in the D-Vibes line are described as “second-skin jewels that follow the curves of the body”, characterised by the alternation of pavé gold and diamonds.
The brand now joins the luxury lin-eup in Gassan’s Changi Airport boutique including Rolex, Chopard, Tag Heuer, Longines, Breitling and Tudor. ✈
