SINGAPORE. IWC Schaffhausen has partnered with Amsterdam-based jewellery retailer Gassan to open a pop-up store at Singapore Changi Airport. It is located at Gassan’s multi-brand store in Terminal 1.
The pop-up offers a curated selection of IWC timepieces, including novelties crafted especially for travel retail.
Designed as an immersive retail concept, the pop-up offers an interactive space for travellers to discover IWC Schaffhausen’s timepieces through storytelling and contemporary design.
Product highlights include the aviation-inspired Pilot’s Watches, technically-sophisticated Portugieser timepieces, Italian lifestyle-inspired Portofino collection, the sporty and functional diver’s watch Aquatimer and innovative Ingenieur timepieces.
The opening underlines IWC Schaffhausen’s commitment to offering an experiential shopping experience centred on its Swiss watchmaking heritage. ✈
