USA. Gebr. Heinemann, through its subsidiary Heinemann Americas, has partnered with Royal Caribbean International to open 14 stores onboard the Icon of the Seas, which sets sail in January.
Guests will encounter a “customised one-of-a-kind retail experience” designed for the cruise ship, said the travel retailer.
The company said: “This introduction of new elements to the cruise retail space, situated across four decks, with customised displays and installations will elevate the high-quality and innovative shopping experience, bringing to life the spectacular assortments comprised of perfume & cosmetics, liquor, tobacco & confectionery, watches & jewellery, fashion apparel, accessories and more.”
Heinemann Americas Managing Director Nicolas Hoeborn said: “We are delighted that we can continually extend our trusting partnership with Royal Caribbean, and we look forward to making Icon of the Seas a further flagship of our retail activities. We bring more than 140 years of logistics and retail management experience to the American cruise market and we are dedicated to inspire passengers on the world’s largest luxury liner with our spectacular assortment and an unforgettable shopping experience.”
This will be the fourth Royal Caribbean ship to feature Gebr Heinemann stores, after Wonder of the Seas, Odyssey of the Seas and Independence of the Seas. These agreements followed a tender for shop space in 2019.
Gebr. Heinemann manages shops onboard 19 cruise ships and supplies 240 cruise ships and ferries worldwide. ✈
