FRANCE/ITALY. French spirits group La Martiniquaise-Bardinet has unveiled winter-themed Generous Gin activations at Nice Côte d’Azur and Rome Fiumicino airports, in partnership with Lagardère Travel Retail’s Aelia Duty Free. The immersive pop-ups are running until 16 January in Nice and 25 November in Rome.
The animations invite travellers to sample Generous Gin Original, known for its floral character and notes of jasmine and elderflower. They can also try a seasonal cocktail mixed with ginger beer and finished with a choice of winter toppings: apple, cinnamon or cranberry.
As part of the activation, exclusive offers accompany each purchase, encouraging travellers to discover the full Generous Gin collection and take home a festive keepsake.
La Martiniquaise-Bardinet noted, “With this dual presence in Nice and Rome, Generous Gin reaffirms its ambition to establish itself as a leading name in premium French gin within the travel retail channel.
“It also highlights the brand’s craftsmanship, with production rooted in the heart of the Cognac region, using a refined selection of botanicals and presented in a uniquely designed, iconic bottle.” ✈
