Ferrero Travel Market Division’s new General Manager Giannicola Losacco
ITALY. Ferrero Trading’s travel retail division has become a separate trading entity within the Ferrero company, now renamed Ferrero Travel Market Division with its own management team.
Giannicola Losacco has been appointed Ferrero Travel Market Division General Manager to drive the development of the company’s business in global travel retail. He will be assisted by Marketing Manager Serge van Wijck, Sales Manager Gilles Hennericy and their dedicated teams.
Losacco, who has been with Ferrero for 14 years, has occupied various marketing and category management positions. He has in-depth knowledge of the company’s premium brands which include Ferrero Rocher, Kinder, Tic Tac and Nutella, Ferrero said.
The structural re-organisation follows two years of “impressive sales growth” of the Ferrero brands in the international travel retail markets, the company added.
In 2008, despite the challenging economic environment and the reduction in passenger numbers, Ferrero increased sales by +68% in value and +56% in volume. The results outperformed the average growth of confectionery companies in all regions, according to industry analyst Generation Research.
Ferrero recently won The Reputation Institute 2009 Global Pulse Award, coming out on top in an annual survey of 600 of the world’s leading companies in 32 countries. Consumers were asked to assess companies based on various criteria including quality, social responsibility, innovation and overall trust.
Losacco said: “It is an honour to take the reins of Ferrero Travel Market Division at such an important point in its development. There is great potential in the travel retail markets for confectionery, a category which is growing in spite of the global economy, and Ferrero intends to take full advantage of those opportunities.
“As a company we are very proud of the confidence which our consumers have demonstrated in Ferrero and its brands and we will strive to live up to this trust by pursuing relentlessly the highest quality in all our products and the best possible service to all our customers.”
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