HONG KONG. L’Oréal Travel Retail and its Giorgio Armani Beauty brand have partnered with DFS Group to open pop-up stores at key Hong Kong downtown locations to mark Chinese New Year. The stores have opened at T Galleria Beauty By DFS, Tsim Sha Tsui and Causeway Bay.
The brand’s three star products – Lip Maestro, My Armani To Go Cushion Foundation and the new fragrance Sì Passione – are showcased. The company said the pop‑up stores “reflect Armani’s commitment to modernity while celebrating the traditional festival with Asian consumers”.
Visitors can immerse themselves in an Armani Beauty experience during the festivities. They can discover recommended Giorgio Armani Beauty products through an in‑store digital app, try their luck in a digital game and receive gifts with purchase.
An exclusive offer from DFS includes a My Armani To Go Cushion limited edition titled ‘Cushion Couture’. Customers can also have a professional makeup consultation by Giorgio Armani Beauty Face Designers.
