In June Giorgio Armani promoted its Acqua di Giò and Acqua di Gioia fragrances in selected European airports with two innovative digital events.
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A passenger at Stockholm enjoys a moment of marine-inspired calm |
At Stockholm Arlanda, travellers were invited to listen to the sound of the sea, via earphones connected to an iPad. The aim was to provide passengers with a moment of tranquility and calm which allowed them to reconnect with themselves, and to discover the universe of Pantelleria, the mythical island which inspires the designer.
The limited-edition Acqua di Giò Blue – a direct homage to the island – was also showcased.
The animation was described by the brand as a “great success”, helping it to achieve a new sales record for June, and consolidating Armani as the number one fragrance brand in selected locations.
At Frankfurt Airport, Armani created an event whereby perfumed dry air was sprayed from a SCENTYS device, while product-related content was simultaneously broadcast to passengers, who were invited to choose a fragrance to sample while watching the relevant ad.
