Gisada Switzerland is set to make its debut at the upcoming TFWA Asia Pacific Exhibition in Singapore, with the spotlight on its Prestige and Luxury fragrance collections (Basement 2, 2-G15.)
The Prestige line-up includes Ambassador and Ambassadora. Ambassador, fronted by ‘hot felon’ Jeremy Meeks – a former gang member who found fame as a fashion model and actor when his mugshot went viral – is Gisada’s top-seller.
Ambassador Men Intense was launched last year and is supported by Italian singer and actor Michele Morrone. The Gisada Luxury collection offers five fragrances: Imperial, Iris, Oud, Rose and Royal.
As reported, Gisada has partnered with Hanse Distribution in travel retail. Inflight listings include Emirates, Virgin Atlantic, Lufthansa, SWISS, Air Baltic, Condor and easyJet. Gisada is also featured at airport stores in Munich and Tel Aviv, in collaboration with Eurotrade and JR/Duty Free and Gebr. Heinemann, respectively.
Gisada CEO Sadulla Ademi said: “We are excited to exhibit at TFWA Asia Pacific Exhibition for the first time. Travel retail remains a gateway to the world, and going forward will play a key role in terms of our distribution, reputation and brand awareness, as we progress our strategy of growing our international footprint around the globe.
“The Singapore show provides an exceptional opportunity to showcase our extensive fragrance portfolio and highlight our premium brand identity.”
Ademi described travel retail as the “perfect channel to target different customer groups… and drive awareness and demand through both offline and online platforms”.
“We are very encouraged by the regional recovery and see excellent growth potential for our business in Türkiye, the Arabian Peninsula, China, Japan, Indonesia and Malaysia,’’ he added. 
