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Top: Supermodel Gisele is the strong personality behind Liberté, launching this month in travel retail |
FRANCE. Supermodel Gisele Bundchen is the face of the new Cacharel women’s fragrance, Liberté.
The fragrance, developed by L’Oréal Produits de Luxe International, is described as a new orange chypre and is inspired by the small French cake, the Chamonix, whose zesty bitter orange sensation is followed by a delicate honey flavour smattered with spices.
The floral bouquet is dominated by the frangipani flower, while patchouli is also included in the heart.
Liberté is available from this month on the European travel retail markets and will be rolled out to Asia from July, and from August to retailers in the Americas.
It has a domestic retail price of €62 for 75ml and €47 for 50ml. A 200ml body lotion will be part of the range.
In other product news, French beauty brand Lancôme has introduced a new Flash Make-up Palette created specially for the travel retail channel by professional make-up artist Gucci Westman.
Flash Make-up Pro is a compact palette containing four popular make-up artist products in a selection of shades.
It contains two concealers in beige shades, cream powder blush, two shades of powder eye shadows (luminous white and shiny brown) and a hydrating lipstick in a natural pink shade from the Le Rouge Absolu range.
Instructions inside the palette reveal Gucci Westman’s make-up tips.
The travel retail price is €35.
MORE STORIES ON PARFUMS CACHAREL
L’Oréal lets the sun shine on Cacharel’s Amor Amor – 04/04/07
Cacharel harnesses the power of Perles and Passion – 28/07/06
