Alex Binder brings extensive knowledge of premium brand sales and promotion to the G&J Greenall teamUK. G&J Greenall has announced the appointment of Alex Binder as Commercial Manager, Travel Retail.
With eight years of sales experience both in domestic and travel retail markets, Binder brings extensive knowledge of premium brand sales and promotion to the team. He formerly held positions at Tiffany & Co, Molton Brown and Diplomatic Supplies Americas, Inc.
As Commercial Manager for Travel Retail, Binder’s initial focus will be to re-introduce G&J Greenall to the market since the devastating fire of 2005 that almost destroyed the company.
Next month, G&J Greenall will unveil a refreshed and extended brand portfolio at the TFWA World Exhibition in Cannes. The company will introduce two high-end new gins, as well as re-launch Greenall’s Original London Dry Gin, a standard gin, and a newly packaged ready-to-drink Gin & Tonic range. Cristalnaya Vodka, a premium new vodka, will complete the Greenall’s range of white spirits.
Binder commented: “I’m very excited to join G&J Greenall and become part of their passionate and experienced team as the company approaches its 250-year milestone. I also welcome my return to travel retail, a dynamic, global industry of remarkable individuals whom I enjoy and respect.”
On the firm’s launch plans, he added: “Our ambitious launch of a new range of products is possible because G&J Greenall is such a highly efficient distiller. In our new, modern production facility with a highly skilled team, we can easily meet our current contracted business demands, so now we are moving our focus on creating our own G&J Greenall range of high quality spirits at competitive prices.
“It is a very thrilling time to join the team at G&J Greenall and I hope our enthusiasm to enter travel retail and be a part of TFWA in Cannes will be shared by the industry.”
About G&J Greenall
Gin specialist G&J Greenall has been distilling gin since 1761 and is now the oldest English gin distillery. It is one of the largest distillers and bottlers of premium quality gin and vodka for all sections of the industry, including an own branded portfolio as well as own-label production and third-party contracted business.
MORE ON G & J GREENALL
Ylva Binder (nee Persson) joins G&J Greenall – 10/04/08
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