Moët Hennessy Travel Retail has launched Glenmorangie’s first-ever Lunar New Year limited edition.
For the first time, the Highland Single Malt Scotch whisky has reimagined The Infinita 18 Year Old, one of its core expressions, in specially designed Year of the Horse packaging.
Celebrating last month’s Chinese New Year, the expression launched exclusively in global travel retail and the US domestic market.
Travel retail distribution spans key markets, including China, Hong Kong, Singapore, Malaysia, Thailand, Australia, New Zealand, Korea, Japan, the UK and the USA.
Designed to appeal to both festive travellers and whisky collectors, the expression underlines Moët Hennessy Travel Retail’s commitment to offering culturally resonant premium gifting ideas.
The Lunar New Year edition reimagines Glenmorangie’s signature infinity symbol as two flowing horse heads, known as The Infinita Horse, rendered in copper and blue line work that pays tribute the brand’s copper stills.
The packaging design was inspired by the symbolism of the Year of the Fire Horse, a zodiac combination last seen in 1966 and associated with energy, elegance and creativity. The liquid inside retains its signature smoothness and depth.
A 360° retail campaign across Glenmorangie’s global travel retail network supports the launch. The in-store displays feature warm lighting and fluid forms inspired by the horse motif, designed to evoke movement and energy.
An enhanced gifting suite complements the retail experience, including a leather horseshoe charm, bespoke gift bag, envelope and wrapping paper.
According to Glenmorangie, the bespoke gifting elements reinforce the emotional and celebratory aspects of gifting. ✈
