L’OCCITANE Travel Retail has relaunched one of its best-selling products, the L’OCCITANE en Provence Immortelle Reset Serum.
According to the brand, the serum – already a favourite among skincare enthusiasts – has been reformulated to deliver better results, improved efficacy and new benefits for those with sensitive skin. The product is regarded as the “ultimate companion” to L’OCCITANE en Provence’s Immortelle Divine Face Cream.
The serum is being rolled out globally in travel retail with the support of leading partners across key locations.
L’OCCITANE en Provence has enhanced the original formula of the Immortelle Reset Serum to further strengthen the skin’s natural barrier, revitalising tired skin and reducing visible signs of fatigue and stress. With Gardenia Extract, the serum helps mimic the effects of melatonin, supporting the skin’s biological clock for overnight recovery. The result, the brand said, is hydrated, plumped and visibly radiant skin that is “softer, smoother and resilient to external stress factors”.
The serum is described as a perfect travel companion, especially beneficial in-flight with a guarantee to ‘reset the skin’ on a journey of six hours or more. The product is suitable for the most sensitive skin types, offering both antioxidant and soothing benefits from a combination of Immortelle essential oil and Immortelle Sap-Like Extract.
L’OCCITANE also noted the serum has been shown to boost recovery and deliver 76% calmer skin after an application.
As part of the global relaunch of the serum, an exclusive Flash Skin Diagnosis will be offered to travellers before their flights, elevating the customer experience.
Using a technologically advanced handheld device, personalised consultations will enable the brand’s experienced skincare specialists to assess customers’ individual skin needs in order to recommended tailormade products.
The philosophy at the heart of the Immortelle Reset relaunch is ‘No one is born resilient. We’re made stronger with time. And as we get stronger, we get better’. This is said to embody the brand’s dedication to unlocking the strength and resilience of nature through scientific innovation.
In keeping with L’OCCITANE’s commitment to natural, sustainable skincare, the Immortelle Reset Serum is vegan, free of animal-derived ingredients and meets the brand’s Clean Charter criteria. The formula is also available as a refill.
L’OCCITANE Group Director of Marketing Global Travel Retail Mona L’Hostis said: “We are thrilled to unveil this highly effective serum in global travel retail with our trusted airport partners.
“For skin that needs a reset during in-flight travel or from the stresses of daily life, the Immortelle Reset Serum is everyone’s overnight skincare solution, working in harmony with the skin’s natural cycle for visibly revitalised results. As part of a regular skincare routine, it offers the first step towards glowing and radiant skin.”
The L’OCCITANE Group underlined its ongoing sustainability efforts and support of the travel retail sector through open-source sharing. The company adopts a proactive, ecofriendly stance in terms of products and packaging and is committed to reducing waste, protecting and regenerating biodiversity, and reducing its environmental and carbon footprint. ✈
