CHINA. As part of our information-sharing agreement with leading Chinese consumer platform Globuy and its sister company TripurX, The Moodie Davitt Report is delighted to present the results of the annual Globuy Travel Retail Consumer Awards for 2020, the sector’s most ambitious consumer recognition programme.
For the second year, Globuy’s consumer-driven beauty awards has ranked the most popular beauty brands — broken down by 18 sub-sectors — on TripurX’s WeChat Mini Programme, which has over 10 million users. Globuy is the social media arm, while TripurX is the ecommerce arm of the Chinese digital travel retail platform.
Globuy, via The Moodie Davitt Report, is publishing the various sub-sectors’ results over recent and coming days.
Globuy, well-established in its mission to become ‘the KOL of Chinese travel retail,’ has 800,000 followers and an average monthly audience of 1.5 million views for its WeChat social media platform promoting new launches, product availability, promotions, and special offers.
The Globuy Travel Retail Consumer Awards 2020 recognise the most popular beauty products based on a series of criteria. These include the most consumer views on TripurX and the highest rankings on the TripurX e-shop platform’s Shopping Cart Index. TripurX is a sister company to Globuy and its e-shops cover multiple locations, including the travel retail hotspot of Hainan and many others.
The categories and sub-categories are:
护肤榜 skincare
1. 卸妆 make-up remover
2. 洁面 facial cleanser
3. 化妆水 toner
4. 精华 essence/serum
5. 面霜&乳液 cream & lotion
6. 眼霜&眼精华 eye cream & eye essence
7. 面膜 mask
8. 防晒 UV protector/sunscreen
9. 护手霜 hand cream
10. 身体乳 body lotion
彩妆榜 cosmetics
1. 隔离 make-up base
2. 粉底 foundation
3. 眼影 eye shadow
4. 腮红 blush
5. 润唇膏 lip balm
6. 口红 lipstick (announced below)
7. 定妆 setting powder
8. 香水 fragrances (announced below)
Sources: Views and users’ behaviour database on TripurX
Range: e-shops in TripurX including Shanghai, Hainan and others
Evaluation period: 2020-1-1 ~ 2020-12-31
We reveal the sixth set of winners — the first from the cosmetics category — from Globuy’s annual beauty awards. This set focuses on the most popular lipsticks followed by the results of the most popular fragrances on the TripurX platform.
Top 10 口红 Lipsticks
- Tom Ford Lip Colour Matte ‘Flame’ No. 16
- Givenchy Le Rouge Deep Velvet Lipstick ‘Rouge Grainé’ No. 37
- Giorgio Armani Lip Maestro Liquid Lipstick ‘Cedar’ No. 206
- Giorgio Armani Lip Maestro Liquid Lipstick ‘Golden Sultan’ No. 405
- MAC Cosmetics Satin Lipstick ‘Lasting Passion’ No.315
- Estée Lauder Pure Colour Envy Matte Lipstick ‘Persuasive’ No.333
- Yves Saint Laurent Rouge Volupté Shine Lipstick ‘Coral Incandescent’ No. 12
- Rouge Dior Lipstick ‘Velvet’ No. 999
- Giorgio Armani Lip Maestro Liquid Lipstick ‘Fiamma’ No. 205
- Lancôme L’Absolu Rouge Drama Matte ‘Orange Sanguine’ No. 196
The Estée Lauder Companies-owned beauty and fragrance house Tom Ford claimed the top spot with its Lip Colour Matte ‘Flame’ No.16 lipstick.
The lipstick achieved a 99.6% score on the TripurX Shopping Cart Index and was ranked highly for its classic red tone, intense colour payoff and moisturising properties.
It is followed by the Givenchy Le Rouge Deep Velvet Lipstick ‘Rouge Grainé’ No. 37 and the Giorgio Armani Lip Maestro Liquid Lipstick ‘Cedar’ No. 206 which claimed the second and third spots, respectively.
The top ten lipsticks were selected from 1,937 lipsticks on the TripurX platform.
Top 10 香水 Fragrances
- Lancôme Paris La Collection de Parfums
- Miss Dior ‘Blooming Bouquet’ Eau de Parfum
- Jo Malone London ‘Wild Bluebell’ Cologne
- Lancôme Paris Miracle Eau de Parfum Duo
- Dior 30 Montaigne five-piece Perfume Collection
- Yves Saint Laurent ‘Libre’ Eau de Parfum
- Givenchy ‘Eaudemoiselle de Givenchy’ Eau de Toilette
- Jo Malone London ‘English Pear & Freesia’ Cologne
- Yves Saint Laurent ‘Mon Paris’ Eau de Parfum
- Atelier Cologne ‘Oolang Infini’ Cologne Absolue
The top ten most popular fragrances were selected from 390 different scents on the TripurX platform. Lancôme’s La Collection de Parfums set claimed first place.
It is comprised of five best-selling Lancôme scents: Hypnose, La Vie Est Belle, Tresor, Tresor in Love and Miracle. It achieved a 98.9% score on the TripurX Shopping Cart Index.
