CHINA. As part of our information-sharing agreement with leading Chinese consumer platform Globuy and its sister company TripurX, The Moodie Davitt Report is delighted to present the results of the annual ‘Globuy Travel Retail Consumer Awards’ for 2020, the sector’s most ambitious consumer recognition programme.
For the second year, Globuy’s consumer-driven beauty awards has ranked the most popular beauty brands — broken down by 18 sub-sectors — on TripurX’s WeChat Mini Programme, which has over 10 million users. Globuy is the social media arm, while TripurX is the ecommerce arm of the Chinese digital travel retail platform.
Globuy, via The Moodie Davitt Report, is publishing the various sub-sectors’ results over recent and coming days.
Globuy, well-established in its mission to become ‘the KOL of Chinese travel retail,’ has 800,000 followers and an average monthly audience of 1.5 million views for its WeChat social media platform promoting new launches, product availability, promotions, and special offers.
The Globuy Travel Retail Consumer Awards 2020 recognise the most popular beauty products based on a series of criteria. These include the most consumer views on TripurX and the highest rankings on the TripurX e-shop platform’s Shopping Cart Index. TripurX is a sister company to Globuy and its e-shops cover multiple locations, including the travel retail hotspot of Hainan and many others.
The categories and sub-categories are:
护肤榜 skincare
1. 卸妆 make-up remover
2. 洁面 facial cleanser (announced below)
3. 化妆水 toner
4. 精华 essence/serum
5. 面霜&乳液 cream & lotion
6. 眼霜&眼精华 eye cream & eye essence
7. 面膜 mask (announced below)
8. 防晒 uv protector
9. 护手霜 hand moisturizer
10. 身体乳 body lotion
彩妆榜 cosmetics
1. 隔离 make-up base
2. 粉底 foundation
3. 眼影 eye shadow
4. 腮红 blush
5. 润唇膏 lip balm
6. 口红 lip stick
7. 定妆 setting powder（定妆粉）
8. 香水 perfume
Sources: Views and users’ behaviour database on TripurX
Range: e-shops in TripurX including Shanghai, Hainan and others
Evaluation period: 2020-1-1 ~ 2020-12-31
We reveal the third set of winners from Globuy’s annual beauty awards which focuses on the most popular facial cleansers, followed by the results of the most masks on the TripurX platform.
Top 10 洁面 Facial Cleansers
- Clé de Peau Beauté Softening Cleansing Foam
- Clé de Peau Beauté Clarifying Cleansing Foam
- Estée Lauder Nutritious Super-Pomegranate Radiant Energy 2-in-1 Cleansing Foam Duo
- SK-II Facial Treatment Gentle Cleanser
- Clarins Gentle Foaming Cleanser with Cottonseed
- The Ginza Creamy Cleansing Foam
- La Mer The Cleansing Foam
- Estée Lauder Perfectly Clean Multi-Action Foam Cleanser/Purifying Mask
- Estée Lauder Advanced Night Repair Micro Cleansing Foam
- Fresh Soy Face Cleanser Duo
Clé de Peau Beauté claimed the top two spots for facial cleansers in Globuy’s Travel Retail Consumer Awards.
Clé de Peau Beauté’s cleansers scored highly among TripurX’s users because of their gentle cleansing and moisturising properties. The Softening Cleansing Foam achieved 99.7% ranking on TripurX’s Shopping Cart Index.
Top 10 面膜 Masks
- Kiehl’s Rare Earth Deep Pore Cleansing Masque
- Fresh Black Tea Firming Overnight Mask
- IPSA Luminizing Clay Mask
- Filorga Meso-Mask Smoothing Radiance Mask Duo
- SK-II Facial Treatment Crystal Clear Mask Deluxe Set
- Fresh Rose Mask Hydrating Duo
- Estée Lauder Advanced Night Repair Concentrated Recovery Powerfoil Mask
- Fresh Sugar Face Polish
- Fresh Black Tea Instant Perfecting Mask
- Origins Clear Improvement Active Charcoal Mask
Kiehl’s Rare Earth Deep Pore Cleansing Masque won the top spot for face masks in Globuy’s Travel Retail Consumer Awards.
The face mask scored highly among TripurX users for its natural ingredients, particularly the Amazon White Clay which gently purifies the skin.
