HONG KONG. Greater Bay Airlines (GBA) has awarded a contract to LSG Group-owned Retail inMotion (RiM) Asia to deliver onboard retail management services, including the technology aspects of the programme. The agreement covers both boutique shopping products and food & beverage.
The deal follows on from GBA awarding a catering contract to LSG Sky Chefs in late 2021.
LSG APAC Head of Region HK Cheung said: “Both services complement each other perfectly, and thus provide customers and their passengers with a completely new customer experience on board.
“I am very grateful for the trust that Greater Bay Airlines has placed on our company and proud of my team, which together with the RiM team has made this success possible.”
GBA CEO Algernon Yau said: “From the very beginning that we worked with LSG Sky Chefs on the classic catering offer, we realised that our companies were a good fit.
“Retail inMotion is the expert and market leader in OBR and is the partner of choice for our onboard retail programme offering to our passengers. We are looking forward to a strong and trusting cooperation starting this summer.”
GBA is a newly founded international airline based in Hong Kong. It has two B737- 800 aircraft, with a third set to join the fleet by late 2022, and an ambition to grow to over 30 aircraft by 2026. GBA has been granted the licences to operate from Hong Kong to 104 destinations, including the Chinese Mainland and other Asian destinations. It plans to launch its inaugural flight this July, and the onboard retail programme in September.
