FRANCE. Groupe ADP has selected Lagardère Travel Retail as co-shareholder of the future Extime Travel Essentials Paris joint venture at Paris Charles de Gaulle and Paris Orly airports. The JV will manage the travel essentials business, mainly under the Relay banner, through a ten-year contract from 1 February 2024, subject to regulatory approval.
As reported in February, the airport company issued a tender for its travel essentials stores across the two main Paris airports, covering books and press products, gifts and souvenirs, grocery products and take-away snacks, and travel accessories.
Extime Travel Essentials Paris will become part of the Extime universe, Groupe ADP’s hospitality and retail brand. The joint venture will be equally owned by Groupe ADP (50%) and Lagardère Travel Retail (50%). The move extends the existing relationship between the parties under the Relay @ ADP banner, which was also a 50:50 JV from 2011.
The companies said: “The ambition of the two shareholders is to deploy a new dynamic in the travel essentials market, on a network of outlets which will be renovated and rich in innovation, on the eve of the Paris Olympic and Paralympic Games in 2024.
“The stated aim is to reinvent tomorrow’s essentials every day. The revitalisation of Relay, Lagardère Travel Retail’s international brand of French origin, is a response to the multiple expectations of customer-travellers, who have both essential needs and emotional desires, as part of an increasingly responsible and sustainable approach to consumption.”
To integrate CSR, a transformation of the commercial offer will be tested in a concept titled ‘RELAY le Lab’, then rolled out across the entire Extime Travel Essentials Paris network.
The extension of the brand and concept range, some of which are exclusive to Paris, will deliver “a local and singular experience, fully in line with Extime’s hospitality and retail strategy”, they added. ✈
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