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Glen Grant has created an exclusive new 25yo expression which is available only in France and Asian duty free |
Gruppo Campari has boosted its travel retail team as it launches an exclusive new expression for its Glen Grant single malt Scotch whisky brand, available only in France and Asian duty free.
Following several recent hirings, the Global Travel Retail team now comprises:
– Matthijs Kramer, Global Travel Retail Manager;
– Cecile Garnier Regional Manager GTR Europe;
– Lionel Boutry, Regional Manager GTR Middle East & Africa;
– Davide Jais, Regional Manager GTR Europe;
– Mariya Minkova, Trade Marketing Manager GTR;
– Russell Hole, Regional Manager GTR Asia & Pacific.
Exclusive Glen Grant 25yo expression
Scottish single malt whisky distiller Glen Grant has created an exclusive new 25yo expression which is available only in France and Asia duty free from June 2011.
The new edition debuted at Whisky Live Paris in 2010, where it became an instant hit with trade and consumers alike, the company said, inspiring Glen Grant’s Master Distiller, Dennis Malcolm, to launch it on the open market in France and Asia duty free this year.
An exclusive limited-edition whisky, with only 800 bottles in production, the 25yo sherry single cask was specially developed for whisky connoisseurs.
Boasting an intense, rich palate with deeply fruity flavours, the 43%abv limited-edition single malt delivers a smooth taste featuring soft sultana notes, sweet Oloroso sherry aromas, interlaced with hints of heather honey and a powerful, long, lingering finish.
In contrast to the distillery’s customary clear, light gold single malts, the 25yo boasts a deeper, more intense dark amber colour – a result of slow ageing in sherry oak casks at the 170-year-old distillery, where it matures over time to create a fresh and natural single malt Scotch whisky.
Inspired by the Grant family tradition
With a recommended retail price of €300, the new 25yo single malt will launch in France and Asia Duty Free markets at the beginning of summer 2011.
The new edition was inspired by Major Grant who every year in January would set aside approximately 10 casks of single malt for 25 years for his own personal use. This was to remind him that he too was only 25 years old when he took over as Master Distiller at Glen Grant following his father’s death.
After 25 years he had one of the casks moved to his cave in the rocky gorge above the orchard where it continued to mature. It was from this cask that his butler Biawa would fill his decanters in the safe that was built into the rock face. And it was from this safe that the Major would surprise his dinner guests during their evening stroll by giving them a dram with fresh spring water from the burn. This tradition has continued long after the Major passed away in 1931 by his grandson Major Douglas MacKessack and remains to this day.
Today, the distilling methods of James ‘The Major’ Grant, son of founding brother James Grant, are still used with tall, slender stills and purifiers that were developed over a century ago, giving a light, fresh character.
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The Glen Grant range includes Major’s Reserve, 10yo, 16yo, 170th Anniversary Limited Edition and 1992 Cellar Reserve |
Commitment to the discerning Asian whisky market
Speaking of the launch, Master Distiller Dennis Malcolm said: “France is one of my favourite countries in the world to visit, so it’s great to produce this limited edition, specially for the French market. Glen Grant has a huge number of loyal fans who have been responsible for driving the single malt segment in France. To thank them, we want to offer them a new edition, which builds on the light, fruity profile that they know and love.
“Also, releasing this to the Asian market demonstrates our commitment to this increasingly important, as well as highly discerning, whisky market. This carefully crafted 25yo is a true reflection of our utmost dedication in creating quality whiskies for whisky lovers and we hope that the intense, long lingering sherry finish will be highly appreciated by consumers.”
This edition complements the 170-year-old distillery’s range of malts, all available in France and Asia, and each designed to appeal to an array of tastes.
The Major’s Reserve single malt has a creamy, delicately fruity palate, light golden colour and nutty finish; the 10yo’s rich golden barley colour accompanies its intensely fruity palate and soft, nutty finish; the 16yo’s deeper, fruity flavour has been developed to appeal to whisky drinkers who prefer a more intense taste; the 1992 Cellar Reserve has mild sherry notes, with sweet, rich fruits and a fresh and fruity finish; and the 170th Limited Edition boasts rich tones of ripe orchard fruits and a long, lingering finish.
About Glen Grant
Glen Grant became part of the Gruppo Campari portfolio in 2006. The brand is the world’s number five selling single malt whisky and is an Italian icon and market leader, according to the group. The Glen Grant range includes the refined Major’s Reserve, 10yo, 16yo, 1992 Cellar Reserve and the 170th Anniversary Limited Edition. Glen Grant was founded 170 years ago in Speyside, Scotland by former smuggling brothers John and James Grant. The smooth taste for which Glen Grant is renowned is the result of the innovative tall slender stills and purifiers James ‘The Major’ Grant, son of founding brother James Grant, introduced over a century ago and that are still used today. Glen Grant is most successful in Italy, France, Germany and Spain. Visit www.glengrant.com
About Gruppo Campari
Davide Campari-Milano SpA, together with its affiliates (Gruppo Campari), is a major player in the global beverage sector, trading in over 190 nations with a leading position in the Italian and Brazilian markets and a strong presence in the US and Continental Europe. The group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks.
In the spirits segment its internationally renowned brands include Campari, Carolans, SKYY Vodka and Wild Turkey. It also has leading regional brands including Aperol, Cabo Wabo, Camparisoda, Cynar, Frangelico, Glen Grant, Ouzo 12, X-Rated Fusion Liqueur, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s.
Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella&Mosca and Teruzzi&Puthod.
The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market.
The group employs over 2,200 people. Visit www.camparigroup.com
