Gruppo Campari Global Travel Retail is launching a new travel retail exclusive Aperol Spritz bi-pack.
The pack will be available internationally this summer and contains bottles of Aperol and Cinzano Prosecco, allowing customers to create an “authentic” Italian Aperol Spritz at home or while travelling. The bottles are complemented by easy-to-understand instructions which are placed prominently on the pack.
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The pack features essential ingredients and simple instructions for creating a classic Spritz | |
The new design is described as slimmer and more compact than previous packaging. Gruppo Campari said the pack was also practical and convenient for passengers to carry, and maximised shelf space in the retail area.
Gruppo Campari Global Travel Retail Director Leigh Irvine said: “Aperol Spritz is one of the fastest growing cocktails in the world, a drink that evokes the Italian lifestyle and is better enjoyed when shared with others. Gruppo Campari is looking forward to launching the new Aperol Spritz bi-pack to give consumers the opportunity to create this refreshing drink in an easy and enjoyable way.”
Aperol was launched by the Barbieri brothers in 1919, with its original recipe remaining unchanged and a secret, Gruppo Campari said. The bittersweet, orange-hued aperitif is infused with a blend of herbs and roots.
The slim and compact Aperol Spritz pack allows shelf space to be maximised |
