Coty has relaunched the Gucci Guilty Pour Femme Eau de Toilette with a reimagined bottle design. The revamped female fragrance was launched in Europe, Americas and Asia Pacific travel retail on 1 February.
Gucci Guilty Pour Femme’s signature flaçon has been redesigned in a metallic rose gold shade, with matching cap and a pale pink translucent glass finish. It is packaged in black carton accented with the house’s interlocking G logo in rose gold. The new design echoes the silhouette and palette of the male fragrance Gucci Guilty Pour Homme.
Gucci Guilty Pour Femme is part of the brand’s ‘Forever Guilty’ fragrance universe. The scent is characterised by a distinctive amber floral accord. It opens with refreshing citrus and pink pepper top notes, lilac, peach, raspberry and Egyptian Geranium heart notes, followed by a base of creamy patchouli and amber.
American Singer Songwriter Lana Del Rey, who starred in the brand’s original ‘Forever Guilty’ campaign in 2019, reprises her role as the face of the female fragrance. She is joined by American actor/singer Jared Leto who is the face for Gucci Guilty Pour Homme. The campaign, once again shot by acclaimed fashion photographer Glen Luchford, sees Del Rey and Leto in a stylised motel.
Lana Del Rey is known for her hit songs ‘Summertime Sadness’ and ‘Video Games.’ She won the Brit Award for International Female Solo Artist in 2013 and the MTV Europe Music Award for Best Alternative Artist in 2012 and 2015.
Jared Leto is the frontman of American rock band ‘30 Seconds to Mars’ and is also known for his roles in films such as ‘Suicide Squad’, ‘Requiem for a Dream’ and ‘Dallas Buyer’s Club’.
