Guerlain has expanded its skincare and makeup offering with Rouge G Blooming Denim, Orchidée Impériale Gold Nobile The Goldessence and Parure Gold Skin Mesh Cushion. All three releases are launching in January across selected global travel retail locations.
Rouge G Blooming Denim
Guerlain has introduced its spring 2026 makeup collection, Rouge G Blooming Denim. The line features upcycled denim packaging across key colour cosmetics franchises.
The updated beauty items include Rouge G lipstick, Ombres G eyeshadow and Météorites powder, with upcycled denim sourced via circular design platform Nona Source. The denim originates from couture house deadstock and is finished through dyeing, embossing, embroidery and gold screen printing.
Three Rouge G cases are available: Cherry Blossom (blue denim with floral motifs), Denim Flora (soft-pink denim inspired by spring flowers) and Red Rose (red canvas embossed with rose petals).
Six Rouge G lipstick shades, drawn from the brand’s archives, are introduced in velvet matte and satin finishes: Nude Amandine, Prune Candide, Rose Pivoine, Brun Amarante, Tulipe Noire and Rouge Bohème.
The Ombres G Denim Blossom eyeshadow quad is presented in a blue denim case and features three metallic shades and one matte.
Météorites Blooming Glow revisits the 02 Cool/Rosé harmony colour palette with the addition of a blue pearl inspired by denim. It is housed in a pink denim case. The formula contains 95% naturally sourced ingredients, including honey and bee-derived raw materials.
In addition, the collection features two new KissKiss Bee Glow Oil shades, Blooming Glow and Dahlia Glow, formulated with 92% naturally derived ingredients.
Captured by fashion photographer Charlotte Wales, the Rouge G Blooming Denim campaign showcases fresh and natural femininity. It stars Guerlain Brand Ambassador and model Natalia Vodianova.
Orchidée Impériale Gold Nobile The Goldessence
Guerlain has expanded the Orchidée Impériale Gold Nobile skincare line with an activating lotion called The Goldessence.
Developed over three years, The Goldessence is positioned as the first step in the Gold Nobile ritual, preparing the skin for further applications, including The Serum, The Cream and The Eye Concentrate Treatment.
The product was designed to accelerate skin renewal, improve light diffusion and enhance overall radiance.
The formula features Gold Nobile Technology derived from the Dendrobium Nobile orchid. Guerlain Research links the technology to its work on biophoton emission, a phenomenon studied in collaboration with biophysicists from Palacky University.
Notably, it comprises thousands of encapsulated orchid oleo-concentrate microspheres suspended in a light lotion. These microspheres are designed to release active ingredients upon contact with the skin, improving receptiveness to the rest of the Orchidée Impériale Gold Nobile ritual.
The formula features an Enzymatic Orchid Complex combining orchid hydrolat, prickly pear extract, an anti-ageing peptide and niacinamide. This supports gentle skin resurfacing and renewal, helping to refine texture and optimise light diffusion on the skin.
The Goldessence comes in a refillable glass bottle containing at least 15% recycled material. It is topped with a brushed aluminium cap designed for reuse and priced at €290 for 140ml, with a refill priced at €247.
Parure Gold Skin Mesh Cushion
Guerlain has boosted its makeup offer with Parure Gold Skin Mesh Cushion, a complexion product developed exclusively for the Asia market. It is launching in Asia Pacific travel retail (excluding China) from 15 January, with a China launch scheduled for 1 August.
The Mesh Cushion combines makeup and skincare performance. It features mesh technology, which uses a fine weave over the formula to regulate product delivery and support even application.
The formula contains a minimum 90% skincare base and combines 24-karat gold with white peony extract and black bee honey. These skincare ingredients help boost hydration, skin-barrier preservation and visible smoothing of the skin.
The cushion offers SPF 50 and PA++++ protection and is claimed to deliver 24-hour hydration and no-transfer wear.
Four shades have been developed for Asian skin tones, comprising two cool and two neutral hues: Bright Rosy, Rosy, Beige and Pale Beige.
The Mesh Cushion is presented in the Parure Gold franchise’s refillable golden case. Refills are compatible with the three limited-edition jewel cases introduced in 2025: Le Strassé, Le Croco and L’Écaille, which remain available until August.
Parure Gold Skin Mesh Cushion is priced at €82. ✈
