Guerlain has expanded its portfolio with the launch of three significant product innovations across its Aqua Allegoria, Abeille Royale Scalp & Hair and Orchidée Impériale Gold Nobile ranges.
Orchidée Impériale Gold Nobile Eye Concentrate
Guerlain has added a new Eye Concentrate Treatment to its Orchidée Impériale Gold Nobile anti-ageing line, expanding the collection’s application to the eye contour area.
Formulated with the Gold Nobile orchid extract, the treatment aims to restore biophoton emission in skin cells – a metric Guerlain uses as an indicator of cellular youth. It was created in partnership with a biophysicist team from Palacky University.
The formula combines structural rejuvenation with chromatic correction via the Chromatic Corrector Complex, which includes caffeine, cedar bark extract and colour-correcting pigments targeting vascular, pigmented and hollow dark circles.
A trio of colour-correcting pigments in the Eye Concentrate Treatment helps even skin tone and enhance radiance by targeting specific types of dark circles: golden pigments minimise blue-toned vascular circles, white address hollow shadows and blue micro-pearlisers counteract brown pigmentation caused by excess melanin.
Additional ingredients such as illuminating peptides, hyaluronic acid, vitamin C and niacinamide further support brightness, hydration and even tone.
Packaged in a refillable glass bottle topped with a Gua Sha massage stone, the Eye Concentrate Treatment offers a dual sensory and clinical experience. It features a serum-in-cream texture that delivers intensive rejuvenating and brightening benefits in a soft, non-sticky emulsion designed to stay in place and comfortably adapt to the eye contour area.
Abeille Royale Honey Bond Treatment
Guerlain has expanded its haircare offerings with the launch of the Honey Bond Treatment, a leave-in product designed to protect and repair the hair fibre from daily stressors, such as heat styling, humidity and environmental exposure. The formula incorporates two proprietary technologies: Blackbee Honey Repair technology and Honey Bond-Protect Complex.
Blackbee Honey Repair draws on a blend of honeys sourced from Ouessant Island, Corsica, Ikaria and Åland, working with ceramides, arginine, D-panthenol and cassia alata extract to improve hair strength, texture and shine.
Honey Bond-Protect Complex focuses on reinforcing keratin bonds within the hair structure and includes royal jelly, oat peptides, beeswax butter and phytoceramides.
The Honey Bond Treatment delivers a ‘bandage-effect’ that repairs the hair fibre while protecting it from humidity and heat styling up to 230°C. From the first use, it reduces breakage, tames frizz and strengthens lengths, leaving hair visibly fuller, softer and shinier over time.
The product, made with 93% naturally derived ingredients, has demonstrated efficacy in reducing breakage and frizz while improving softness and shine. It marks the latest addition to Guerlain’s Abeille Royale Scalp & Hair range which includes the Revitalising & Fortifying Shampoo, Repairing & Replumping Care Conditioner, Double R Radiance & Repair Mask and the Youth in Oil Serum.
Aqua Allegoria Rosa Verde: A Botanical Green Floral Expression
The latest addition to Guerlain’s Aqua Allegoria collection, Rosa Verde introduces a green floral interpretation centred on rose and cucumber. Created by in-house perfumer Delphine Jelk, Rosa Verde is designed to evoke the sensation of a refreshing dive into cool water.
The fragrance blends rose essence with a natural cucumber accord, softened by mint, pear and white musk. Guerlain has also backed the emotional benefits of Rosa Verde with scientific testing, incorporating psychometric and physiological analysis into its development.
The fragrance forms part of a broader emotional positioning for the Aqua Allegoria collection, which now explores the mood-enhancing potential of scent. Guerlain developed a Science of the Emotions protocol to assess Rosa Verde’s emotional benefits using EEG, breathing analysis and psychometric testing.
Jelk commented, “Rosa Verde is the memory of an invigorating and relaxing dive. A rose bathed in freshness that unfurls on skin like a wave of wellbeing.”
In addition, Guerlain has introduced a new Aqua Allegoria Hand Cream collection that bridges the worlds of fragrance and skincare. The launch marks the first time the brand’s signature scents – Mandarine Basilic, Rosa Rossa and Rosa Verde – have been translated into a handcare format. Formulated with over 97% naturally derived ingredients and enriched with beeswax butter, the lightweight creams offer gentle hydration and nourishment while leaving hands soft, supple and delicately scented. ✈
