Halewood Wines & Spirits will host its own stand for the first time at the Summit of the Americas (30 March-2 April) as it seeks to build its profile in the region.
The independent drinks manufacturer behind Whitley Neill gin exhibited at the Orlando show with its American distributor Haleybrooke International in 2018 and 2019.
As well as the extensive portfolio of Whitley Neill gins, Halewood will showcase Mary-le-bone super-premium gin, Crabbie’s Scotch whisky, Dead Man’s Fingers rum and Sadler’s Peaky Blinder Irish whiskey.
Halewood Wines & Spirits Global Travel Retail Managing Director Simon Roffe said: “Whitley Neill Gin is already listed in key US gateway airport locations, including New York JFK and Washington, with Los Angeles and San Francisco due to come online soon, and the response from travellers has been fantastic. We have committed to additional promotions and activations with our existing US operators to drive the in-store visibility of the brand.
“We are following the success of this brand in the Americas with a powerful marketing drive in support of some of our other premium spirits such as Crabbie’s Yardhead Scotch, Dead Man’s Fingers rums and Peaky Blinder whiskey. All of these lend themselves to colourful themed activations so you can expect some excitement with those brands in the next year. The brands are being rolled out simultaneously in the domestic markets in North and Central America and we hope the success of one will fuel the drive of the other.”
Halewood Wines & Spirits will exhibit from booth 507 at the Summit of the Americas, taking place at the Hyatt Regency Orlando 30 March-2 April.
