Haleybrooke forges Freixenet deal in USA – 29/07/05

USA. Distributor Haleybrooke International has announced it is to represent Freixenet Cavas, the top-selling imported sparkling wine brand, in USA duty free.

In addition, Haleybrooke will assume the agency for the Freixenet-owned René Barbier line of quality table wines from Spain. René Barbier wines are sold in over 70 countries, with the US, Sweden, the UK and Japan being the major markets.

Commenting on the Freixenet deal, Haleybrooke International President Patrick Nilson said: “I am very pleased to have reached an agreement with Gonzalo Lopez de Ceballos of Freixenet to represent this fine line of cavas and thankful to Lars and Beverly Johansson of Imagination Unlimited International (IUI) for the introduction to the company management.”

Freixenet was previously handled by IUI before the company decided to focus on Inniskillin and the other brands from wine group Vincor.

Haleybrooke Vice-President Roger Thompson added: “During my visit to Freixenet in May to Sant Sadurni d’Anoia in the delightful Catalan region of Spain and close to Barcelona I was introduced to the wonderful and bubbly world of Freixenet. I was greatly impressed with the dedication of all who produce this exceptional sparkling wine. Everyone is devoted to ensuring that the product maintains its place as the number one ranked method traditional sparkling wine.”

The Wall Street Journal named Freixenet “Best of Tasting” and a “Best Value” in a recent sampling of sparkling wines from around the world. USA Today called Freixenet Cordon Negro Brut in the black frosted bottle “a truly remarkable sparkler for the money”.

New Jersey-based Haleybrooke International represents the brands Ultimat Vodka, Cognac Louis Royer, Greenall’s Special London Dry Gin, “Q” The Quintessential Gin, Alexander Grappas, Mandarine Napoleon Liqueur, G.E. Massenez, Bottega Gianduia, Built NY, Mickey Finn’s Spiked Schnapps, Bottega Limoncino, Agwa de Bolivia, Blavod (The Black Vodka), Calvet Wines, Compass Box Whiskies, Chateau Los Boldos, Marti Autentico Rum, Vino dell’Amore, Champagne Ayala, Tequila 7 Leguas, Wuliangye Chinese Spirit, and Hongtashan Chinese Cigarettes.

For information, contact Patrick Nilson at p.nilson@haleybrooke.com on tel: +1 201 337 3663 or Roger Thompson, r.thompson@haleybrooke.com on tel: +1 203 322 9691.

MORE STORIES ON HALEYBROOKE INTERNATIONAL

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Haleybrooke International represents Tequila Siete Leguas in Americas duty free – 14/03/05

Haleybrooke adds a cherry on top – 31/03/03

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