GERMANY. Hamburg Airport has opened its first pop-up store in the Airport Plaza, offering brands a showcase opportunity. The first partner is Samsonite in a 23sq m space, which the brand will run for six months. After that, another brand will enter the space.
“We are thrilled by the opening of the new pop-up store at Hamburg Airport,” said Head of Center Management Lutz Deubel. “The regular change of tenants will make the shopping experience much more interesting for our passengers. We are continually developing our retail offering, and the new pop-up store is an ideal complement to our portfolio, which already brings a first-class airport experience to both frequent flyers and occasional travellers.”
The pop-up store is part of Hamburg Airport’s newly designed Pier area. The designs in this zone have “a typical Hamburg touch,” said the airport.
It noted: “The pop-up store has also been designed to reflect the themes of trade, merchant houses and the warehouse district, with a bright and transparent feeling. Typical motifs from the city communicate Hamburg’s unique flair. The pop-up store is also directly integrated with the Gate A17 waiting area, so that passengers can shop in the immediate vicinity of their boarding gate.”
