Haribo marked the 100th anniversary of its popular Goldbears line with a Champagne and cupcake party at TFWA World Exhibition in Cannes earlier this month. The event was attended by many of the brand’s partners in travel retail.
As reported, Haribo launched the centenary celebrations earlier this year, with limited editions, birthday branding and ‘Bearsday’ activations in selected travel retail stores.
According to Haribo, Goldbears is the best-selling product in sugar confectionery in many regions in travel retail and in several domestic markets.
The line’s history dates back to 1922 when Haribo’s Founder Hans Riegel produced a range of colourful gummy ‘dancing bears’ in his home. He aimed to offer consumers a “moment of happiness with a small affordable luxury”, a mission which Haribo said has remained its constant objective.
In the 1960s, Riegel’s sons, Hans and Paul, joined him in managing the company, and the dancing bears became smaller and rounder Goldbears. The well-recognised packaging design was created in 1961, with designer Petra Wrede adding a smile for the bears in 1999.
Haribo describes Goldbears as the epitome of the brand. “They have always remained true to character: they taste like the best memories of childhood and will still do so 100 years from now, thanks to a closely guarded recipe.”
Haribo Goldbears are available worldwide. With 160 million Goldbears produced every day, Haribo estimated that, end to end, the annual production of Goldbears would circle the earth ten times.
